Eric Enge is a partner at Stone Temple Consulting (STC), which has been providing SEO Consulting services for over 5 years. STC has worked with a wide range of clients, ranging from small silicon valley start-ups, to Fortune 25 companies. Eric is also co-author of The Art of SEO book.
  • 0 comments 254 reads
    Posted on 2012-01-26

    photo of Frederick VallaeysFrederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor and the AdWords API.

    Prior to Google, Frederick was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. He earned his B.S. degree in electrical engineering from Stanford University in 2000.

  • 0 comments 551 reads
    Posted on 2012-01-10

    photo of Cindy KrumCindy Krum is the CEO and Founder of Mobile Moxie, based in Denver, CO. She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing, and hosts a weekly radio show about mobile marketing called Mobile Presence. She writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.

    Cindy also served as the co-chair of the SEMPO Emerging Technologies Mobile...

  • 0 comments 224 reads
    Posted on 2011-12-19

    photo of Stefan WeitzStefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft’s product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and distills feedback to drive product improvements. Prior to Search, Stefan led the strategy to develop the next generation MSN portal platform and developed Microsoft’s muni WiFi strategy, leading the charge to blanket free WiFi access across metropolitan cities. A 13-year Microsoft veteran, he has worked in various groups including Windows Server, Security, and IT. Stefan is a huge gadget ‘junkie’ and can often be found in electronics shops across the world looking for the elusive perfect piece of tech. You can follow...

  • 0 comments 354 reads
    Posted on 2011-12-02

    photo of Dennis MortensenDennis Mortensen is the Founder and CEO of Visual Revenue. He’s a pioneer and expert in the analytics, optimization and online marketing space and has been since its inception – he is also a fully-fledged entrepreneur and successfully delivered a number of company exits. Dennis is obsessed with the marriage between News Media and Analytics and this passion triggered the formation of Visual Revenue. He’s an accredited Associate Web Analytics Instructor at the University of British Colombia, the Author of Data Driven Insights with YWA from Wiley and a frequent speaker on the subject of analytics and media.

    Optimizing Revenue for News Sites – Full Podcast Transcript

    Eric Enge: Hello, everybody. This is Eric Enge, I am the CEO of Stone Temple Consulting an online marketing...

  • 0 comments 330 reads
    Posted on 2011-11-16

    photo of Ping JenPing Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter which helps advertisers optimize their campaigns and increase their competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping was a Business Administrator at University of Cincinnati Department of Neurosurgery. Ping is a Microsoft Certified Solution Developer (MCSD) and holds a MBA degree from the University of Notre Dame.

    Briefing with Ping Jen

    Ping Jen and I connected for a call last week and reviewed some of the current developments with Microsoft adCenter. Today’s post will review the main items we talked about and what they mean for adCenter advertisers.

    New Quality Score Data Provided

    1. Historic Quality Score History: adCenter now allows you to...

  • 0 comments 396 reads
    Posted on 2011-11-01

    photo of Jack MenzelJack Menzel is a Product Management Director for Google Search. Jack leads the teams developing new technologies used for personalization, question answering, web page summarization, and image search. Prior to joining Google Jack worked as a Program Manager at Microsoft. Jack holds a MS in Computer Science from the University of Washington as well as an BS in Computer Science and Mathematical Economics from Brown University.

    Key Points

    One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points from the discussion:

  • 0 comments 494 reads
    Posted on 2011-10-11

    photo of Mayuresh Saoji

    Mayuresh Saoji is a Senior Product Manager on the Google Commerce team. In this role, Mayuresh is responsible for leading efforts on Merchant Center, Content API and broad Google Product Search Policy issues. Previously, Mayuresh was a Product Manager on the Google Chrome team, and also lead the Distribution efforts for products like ChromeOS, Google Toolbar, iGoogle and Chrome browser. Prior to Google, Mayuresh was a Product Manager at Microsoft where he worked on Go-to-Market for Sharepoint 2007. Mayuresh holds a Bachelor’s degree in engineering from the University of Bombay, India and an MBA from the Kellogg graduate school of Management.

    Key Points

    Google product search offers a rich array of opportunities for publishers to place their products in front of shoppers (there is a bulleted list of the opportunities right at...

  • 0 comments 675 reads
    Posted on 2011-10-05

    photo of Frederick VallaeysFrederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor and the AdWords API.

    Prior to Google, Frederick was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. He earned his B.S. degree in electrical engineering from Stanford University in 2000.

    Key Points

    Hoo boy! I went through this interview to try and extract the most important points made, and I will do the best I can here. However, if you are a serious...

  • 0 comments 783 reads
    Posted on 2011-07-19

    For the last 12 years, Mona Elesseily has focused on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, CareerBuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (PubCon) and the International Internet Marketing Association (IIMA).

    Mona has written 2 books on Yahoo! and frequently writes for industry publications. She is a columnist for Search Engine Land and also writes for other publications including the Yahoo Search blog, iMedia Connection and the AMA (...

  • 0 comments 611 reads
    Posted on 2011-07-12

    photo of Vanessa Fox

    Vanessa Fox, called a cyberspace visionary by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience and how all business silos (including developers and marketers) can work together towards greater search visibility at ninebyblue.com. She’s also an entrepreneur-in-residence with Ignition Partners, Contributing Editor at Search Engine Land, and host of the weekly podcast Office Hours. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their...