Dragan Mestrovic

In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively.

Moreover 43% – 45% of the small business owners said companies made little effort to understand their individual needs and their business.

Most of the...

Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.

This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field...

All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.

For a restaurant to get new guests the audience needs to know that you exist and what you have to offer. So you need to get found!

When you operate or just start a restaurant it can make sense to use Groupon for the first six months to help boost your reach so more people learn about your restaurant. But when the first six month are over you need to have a holistic strategy prepared to attract new guests to your restaurant and keep the...

BRANDfog found out that consumers and employees regard company leaders who engage on social media platforms positively.

Social media is a great way to showcase a C level executive’s personality and to offer a more personal insight view. C level executives have great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.