Jesse Noyes

Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site in the world is highly addictive.

Yet, Pinterest’s fast rise to fame and users has confused some marketers. Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network?

Pinterest is all about getting others to “pin” your content to their “boards.” To accomplish that goal, you’ll have to create your own boards that represent your brand – kind of like a digital corkboard for the world to see. Stumped? Having launched our own Pinterest page today, we decided to detail the six boards we created and why.

1) Infographics
Visuals are what rule Pinterest. And for brands, especially B2B brands, infographics often represent...

When it comes to social media plenty of companies like it, want it, can’t get enough of it. But many demand generation marketers don’t know what to make of it.

Sage, a global provider of business management software and services however, has made social a key part of its demand activity. About a year and a half ago, the global software company’s Employer Solutions business unit, makers of Human Resources Management Software, wanted to do more than drum up awareness, they wanted a full fledge social demand generation strategy.

Today, the brand has 24 social leads, employees who dedicate all or part of their time to social media across the entire Sage brand and about 10% percent of its employees are active on Twitter alone. Best of all, they are actually engaging and generating leads...

Last year was all about social media, right?

Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. And several pundits claimed its popularity signaled the death knell for email. But is the outlook for email really that bleak?

Let’s consider some facts and figures. The number of registered email accounts reached 3.1 billion in 2011, and is expected to grow by another 1 billion by 2015, according to The Radicati Group. To put that in perspective, the number of email accounts outnumbers the number of Internet users by about 1 billion.

When it comes to ROI, email remains a relatively inexpensive, high-return marketing method. For every dollar spent on email, the average return was expected to reach $44.25 by the end of...

Here’s the good news: people are consuming more content on a daily basis than ever.

Here’s the bad news: they seem to be consuming it all at once.

The amount of time we spend in front of the TV, the computer, our mobile devices – it’s all going up. According to recent eMarketer data, adults in the US consume an average of 11 hours of media in a day, with the largest shares going to TV, video and online.

Marketers should be happy that consumers are so content hungry. But the implication is that most of us are taking in content from multiple sources all at once. We’re scanning through our phone while working on our laptop. We’re playing with our iPads while watching TV.

We are, according to eMarketer’s own analysis, multitasking.