John Refford

John Refford

*undisclosed*
John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.
  • 5 Marketing Technology stories you might have missed 5-12-12
    0 comments 1,085 reads
    Posted on 2012-05-12

    Marketing Technology 5

    Marketing Technology Stories you might have missed

    MT5 Edition:  #37

    Stories This Week: Google+ broadcast hangouts, historic smart phones adoption, best inbound marketing tactics, last minute Mothers Day ideas.

    1. Google+ Hangouts On Air: broadcast your conversation to the world

    [GoogleBlog]

    ...

    Read More »
  • 5 Marketing Technology stories you might have missed 5-5-12
    0 comments 1,455 reads
    Posted on 2012-05-05

    Marketing Technology 5

    Marketing Technology Stories you might have missed

    MT5 Edition:  #36

    Stories This Week: Showrooming Wars, comparing cloud storage options, Who Googled you?, iPhone kicking Android ass, the Mobile-first imperative.

    1. Target, Unhappy With Being an Amazon Showroom, Will Stop Selling Kindles

    [NewYorkTimes] Target,...

    Read More »
  • 5 Marketing Technology stories you might have missed 4-28-12
    0 comments 719 reads
    Posted on 2012-04-28

    Marketing Technology 5

    Marketing Technology Stories you might have missed

    MT5 Edition:  #35

    ...

    Read More »
  • 5 Marketing Technology stories you might have missed 4-21-12
    0 comments 990 reads
    Posted on 2012-04-21

    Marketing Technology 5

    Marketing Technology Stories you might have missed

    MT5 Edition:  #34

    Stories This Week: mobile wallet adoption, klout brand pages, Instagram ushers in new era, the fifth screen, Path isn’t the next Instagram

    1. Pew: 65% of Experts Say Most People Will Adopt Mobile Payments By 2020

    [VentureBeat] There’s a lot of smart minds looking at how to facilitate purchases using a...

    Read More »
  • 5 Take-Aways From Day 2 @ #FCIF12
    0 comments 352 reads
    Posted on 2012-04-20
    Cool --> Critical

    Cool --> Critical

    5 Take-Aways From Day 2 @ #FCIF12

    1. Personal Identity Management

    Forrester Analyst Fatemeh Khatibloo wowed the audience by posting content that 3 attendees had posted to the internet. The information showed the attendees were interested in running, music, coffee and dogs.  this display highlighted the challenges associated with protecting one’s data.  In a super-classy move, Forrester made a donation in the honor of the three attendees to charities that support their interests.

    Considering nearly all companies manage customer data, the question...

    Read More »
  • 5 Take-Aways From Day 1 @ #FCIF12
    0 comments 413 reads
    Posted on 2012-04-19
    Cool --> Critical

    Cool --> Critical

    5 Take-Aways From Day 1 @ #FCIF12

    and the one thing that was missing at Forrester Customer Intelligence Forum

    1. Cool to Critical

    I love the theme of the conference, from COOL to CRITICAL. That’s exactly what Marketing Technologists need to focus on. There’s too much focus on the new shiny bauble — what’s the next Instagram or Pinterest?!?  Sure, it’s important to understand what new technologies and sites are coming to the forefront, they show...

    Read More »
  • 5 Marketing Technology stories you might have missed 4-14-12
    0 comments 3,316 reads
    Posted on 2012-04-14

    Marketing Technology 5

    Marketing Technology Stories you might have missed

    MT5 Edition:  #33

    Stories This Week: Measuring content marketing, lowered expectations for social media, a surprise about Instagram’s CEO, new LinkedIn features coming, new design for Google+.

    1. How To Measure Content Marketing

    [MarketingSherpa] A must read article. Yummy details inside.

    1. Set a goal for every...
    Read More »
  • 5 Marketing Technology stories you might have missed 4-7-12
    0 comments 1,397 reads
    Posted on 2012-04-07

    Marketing Technology 5

    Marketing Technology Stories you might have missed

    MT5 Edition:  #32

    Stories This Week: B2B online communities, Tracy Morgan explains Twitter, the Innovator’s Dilemma, behavior on email vs social media and the Lumia 900

    1. Building B2B Online Communities – Why, How & Where to Start

    [TopRank] Benefits of online communities can include deepening customer relationships...

    Read More »
  • 5 Marketing Technology stories you might have missed 3-31-12
    0 comments 1,790 reads
    Posted on 2012-03-31

    Marketing Technology 5

    Marketing Technology Stories you might have missed

    MT5 Edition:  #31

    Stories This Week: SEO basics, social ad spending is growing, Microsoft will lose desktop space to Apple & Google, improving email deliverability, interview with a uber-Marketing Technologist and boosting CTR through personalized offers.

    1. 24 Ways To Make Life Hard For Your SEO Team

    [SearchEngineLand...

    Read More »
  • 5 Marketing Technology stories you might have missed 3-24-12
    0 comments 2,069 reads
    Posted on 2012-03-25

    Marketing Technology 5

    Marketing Technology Stories you might have missed

    MT5 Edition:  #30

    Stories This Week: Understand Pinterest legal stuff, use magic to create a mobile app, CLV, the new Facebook admin panel and Tweetdeck gets an upgrade.

    1. The Copyright Question: How to Protect Yourself on Pinterest

    [...

    Read More »
View all posts
All posts by John Refford     Connect:
  • blog
  • linkedin
  • twitter
  • rss
Loading

Community Sponsor



Conversational Marketing Technology

The only conversational marketing technology that empowers.

— Exclusive Sponsor of DigitalMarketingOne.com —



Blogroll