Nick Stamoulis

Social media is not just for B2C companies! In fact, some studies have shown that B2B companies are seeing better results with social media marketing than many B2C brands are. Here are three ways B2B companies can better leverage the power of social media to help their own bottom lines.

Use social media in conjunction with offline activities.
Social media is already a huge component of B2B tradeshows, with conference hashtags making it easy for attendees to stay up-to-date no matter where they are, companies live blogging during presentations and so forth. But social media marketing can be integrated into other forms of offline marketing like direct mail or local event marketing as well. Encourage customers (current and potential) to Like you on Facebook or follow your brand on Twitter even if they aren’t on those sites at that exact moment. You want to remind your target audience about your online presence as frequently as possible to make your...

The days of Mad Men marketing are long over. Whether you are ready to admit it or not, very few consumers want to listen to your marketing messages when you are ready to sell. These days, active consumers have taken the buying process into their hands, using search engines, peer review sites, blogs and social networking sites to create their own buying experience based on what they need when they want it. When you want to sell doesn’t really matter, it only matters when they are ready to buy. That is why it is so important to maintain a consistent online brand presence; you never know when someone might be looking for your company/products.

Inbound Marketing in consumer centric.

Consumers are looking for a more personalized buying process. Think about it—let’s say someone fills out a lead form on your site because they want to download a white paper. What kind of follow-up email are you sending them? Are you thanking them for downloading the white paper and...

For small to mid-sized businesses that don’t have $10k to drop on PPC every month, there is still some search marketing value to be had from launching a PPC campaign, even if you can only spend a minimal amount. In my experience, organic SEO produces much more long-term results than PPC, but certain elements of PPC can actually enhance your SEO.

Keyword Research
The nice thing about launching a PPC campaign is that you can get a lot of useful data very quickly that can then be applied to your SEO campaigns, including keyword research. Site owners can test the effectiveness of certain keywords with a PPC campaign and then slowly incorporate those new keywords into their SEO. Instead of waiting 3-6 months to find out if you targeted the right keywords, you can make faster headway and start your SEO off in the right direction. SEO is a long term process, but cutting out some of the uncertainty about choosing the right keywords can definitely give your SEO...

On-site optimization has become more important than ever to capitalize on changing user search behavior and the new search algorithm updates. Aged and established B2B sites that had never done any previous SEO have the luxury of a strong search engine trust factor, something that only time can bring. A little onsite SEO and they see dramatic results relatively quickly. New B2B sites that build SEO right into their web design get off on the right foot and don’t have to worry about scrambling to catch-up down the road. If you’re looking to redesign or re-launch your B2B website, optimize it as you go!

Here are 3 benefits of incorporating SEO into the initial design process:

Your content is ready to rank.
Optimizing your content to incorporate important keywords is one of most important components of onsite SEO. If you create your content with SEO in mind,...