Yo Noguchi

Yo Noguchi

Benchmark Email
Yo Noguchi is an experienced freelance writer and frequent contributor to a blog hosted by Benchmark Email, a leading, global email marketing service.
  • 5 Biggest Email Marketing Facepalms Of 2011
    1 comments 1,497 reads
    Posted on 2012-02-09

    Often, small business users do not know what they are doing wrong or that what they are doing is illegal according to the CAN SPAM Act of 2003.

    For small businesses, email still represents a cheap, effective way to establish or maintain a relationship with clients. While the medium is fairly neutral, the content has the power to either attract or repel.

    So before you send out your next batch of email newsletters, take heed of these 5 huge email marketing facepalms from 2011 to avoid.

    1. Emailing without permission

    Getting an email newsletter that you didn’t sign up for feels like an invasion of privacy. Small businesses often start their email marketing campaigns by buying a list and then hitting everyone on that list.

    Don’t take shortcuts. Build up your list organically by having an opt-in form on your website or using a sign-up sheet.

    2. Having ineffective or irrelevant subject and “from” lines

    A subject line should promise...

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  • 5 Timeless List Building Tips
    0 comments 1,892 reads
    Posted on 2011-09-08

    Acquiring new subscribers is critical to the continued success of an email-marketing program. A responsive subscriber list will become the glue that holds your business together and eventually creates multiple streams of income.

    Opt-in email lists are always a better method for marketing purposes because they guarantee a target audience. While purchasing a premade list saves you the time and effort it would take to build your own list, it can also put you at risk of CAN-SPAM violations.

    Email marketing works best when it’s built on a strong foundation. Follow these 5 timeless list-building tips to develop a following of dedicated subscribers.

    1. Subscriber landing pages

    Create pages on your main website that are specifically designed to promote your newsletter and focus on the call-to-action.

    Optimize your email subscriber page for visitors and search engines to ensure that your industry keywords are found. Really drive home the benefits of...

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  • 5 Things To Consider With Frequency In Email Marketing
    0 comments 1,037 reads
    Posted on 2011-08-25

    One of the hardest challenges of determining the frequency of emails is having the ability to consistently meet the demand for quality content. An email newsletter should always have valuable content you provide for your subscribers as an expert in the field.

    Determining what frequency is right for your business and your email audience will require a bit of examination, but is worth the extra effort.

    The following are 5 things to consider when determining the frequency of your email marketing campaign.

    1. Days of the week

    Whether the day of the week at which emails are distributed correlates with the level of effectiveness is a matter of great debate. Why not be on the safe side and just consider it as a viable factor?

    Mondays are the first day back at the office for most people and are universally loathed by all who enjoy weekends. People are catching up from the weekend on Mondays and are likely less to respond to a call-to-action.

    On...

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  • 6 Ways To Improve Email Deliverability
    0 comments 1,535 reads
    Posted on 2011-07-27

    Inaccurate spam filter classification can dramatically affect open and click through response rates. Meanwhile, ensuring flawless delivery with opt-in email marketing to subscriber inboxes is becoming increasingly difficult to execute.

    If you’re not using the best available practices, you not only run the risk of getting stuck in the bulk folder, but also risk damaging your long term sender reputation.

    The following are 6 ways you can improve email deliverability.

    1. Timing

    Timing is everything. Even if you have the most amazing email newsletter known to man, if you send it out at the wrong time, you run the risk of it never being read.

    Make an attempt to distribute emails during the window when your target audience will be most susceptible to reading it. Current research indicates that the ideal time for email distribution is right after lunch when general malaise starts to settle in. Leverage this to your advantage and distribute emails based...

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  • 6 Tips For Using Twitter For Customer Service
    0 comments 523 reads
    Posted on 2011-07-07

    Companies managing their brand through Twitter increase their transparency to the public and their potential to strengthen the image and credibility of the brand.

    Just as negative tweets quickly spread and destroy a company, positive tweets have the potential to influence integral components of brand management and customer service.

    Here are 6 tips for using Twitter for customer service.

    1. Getting acquainted

    Think about some of the major tenants of good customer service and how they relate to Twitter. The primary goal of customer service is to help your customers resolve their issues.

    Twitter is one of the fastest, most viral platforms available, giving it the capability to turn one happy customer into an international story. If it’s a small issue, a single tweet may be enough but for more complex problems, the brand can initiate a deeper conversation with the customer.

    2. The dialogue

    Track conversations related not only to your...

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